Wine & spirits

that drive sales and
build brand awareness


More Awareness


More Customers


More Sales

Do consumer tastings really drive sales?


Asked if they were more likely to purchase a wine that they had tasted over one they had not, 89% of our survey’s respondents said, “Yes.” Providing free samples to customers is a proven marketing strategy that will make your brand stand out from the competition.

*Data from Survey with 80 respondents in US, 2021.

Summit's High-Quality Promises

Summit has conducted over 12,000 wine and spirits tastings since 2010. We believe our customers deserve a high return on their investment in tastings. We do our best to deliver that through Summit’s High-Quality Promises. Learn More


Knowledgeable wine
& spirits lovers


High performance


Ongoing professional

Client Testimonials


“I am 100% confident Summit is the tasting company to help get us beyond pre pandemic levels. We are so happy with the company we are looking to invest ahead of prior years because of their commitment to provide great service”.

Rob Harazin, Vice President, Winebow Imports


“Summit has been great to work with overall. Very organized, accommodating, and helpful. This has really helped me to focus on selling and other aspects of my job.”.

Kyllan McGee, Gonzalez Byass USA, South Central Area Manager


“Representatives are well-trained, courteous, professional and most importantly understand the subtle nuances of inviting complete strangers to a share a story and a quick sip of something that might make them smile. Summit's representatives know how to make people feel like they matter.”

Jeff Faber, Opolo Vineyards, National Sales Manager


Summit is Going Mobile!

The Summit mobile app will empower the Summit Brand Building Team to manage all aspects of their events from the convenience of their smartphones.

Coming Soon!