Certified Wine Educator and Owner
Eric Henry
Many wine brands struggle to establish and then maintain brand awareness. We have been solving that problem for our clients since 2010 by sharing product information and pouring free samples. That's the easy part. What sets Summit apart from our competitors is our expertise in telling each brand's story and closing sales. Let the Summit Brand Building Team shine a light on your brand.
More About Eric HenrySummit has conducted over 14,000 wine tastings since 2010. We believe our customers deserve a high ROI from their tastings. We do our best to deliver that with Summit's High-Quality Promises.
We handpick passionate and well-informed wine lovers to join our team as brand ambassadors. Each member has passed a wine knowledge assessment. Many have enriched their knowledge through winery visits, travel, and reading wine books and magazines. A select few boast prestigious certifications such as CSW, WSET, or Level 1 Sommelier. We take immense pleasure in sharing our knowledge of wine and delighting in the discovery of exciting new brands with others.
We believe in setting ambitious yet attainable goals for every event. Our aim is to share samples with a minimum of thirty shoppers within a three-hour timeframe. Subsequently, we strive to convert at least 30% of those individuals into loyal customers. At each tasting, we diligently pursue these objectives and try to surpass our previous achievements.
We study the tasting notes of each wine to understand its unique aroma and flavor profiles. Next, we delve into the 'About Us' page of your brand's website to uncover a compelling story to convey to customers while they experience your wine. Our goal is to forge an emotional connection with each customer, using storytelling to immerse them in your brand's essence.